The question you've been avoiding

Coming soon

About

Axiom is a daily self-reflection app built for men who want to understand themselves better — but would never go near a traditional wellness or therapy app.
The concept is simple. One question per day. Every question is generated by AI based on everything you have already said, getting progressively harder to avoid over time. After 30 days, the app shows you a spider graph of your recurring psychological themes and writes you a personal letter about what it found.
Not a journal. Not a meditation app. Not therapy. A tool.Men are the most underserved audience in mental health technology. Most apps are built for a different person entirely — wrong tone, wrong design, wrong assumptions about what men actually need. Axiom was built to fill that gap. Direct, private, and purposeful.
Most men have a sense that something is there — beneath the surface, beneath the routine, beneath everything they keep themselves busy with. They just haven't had the right environment to look at it properly.
Thirty days is enough to change that.The men who have been through it describe the same thing: not that it told them something they didn't know, but that it gave them language for something they had always felt. That shift — from sensing something to naming it — is larger than you'd expect.But day 30 is not the destination. It is the beginning of something longer.
By day 60 the app knows you well enough to ask things that would have been impossible on day one. By day 90 patterns you couldn't see at the start have become impossible to ignore. The spider graph that forms after each 30-day cycle does not just show you who you are — over time it shows you who you are becoming. The shape changes. The language deepens. The questions go somewhere new.Most men start Axiom curious. They continue because what they find is worth continuing for.The question they've been avoiding.

SUPPORTFor help with Axiom, email us at:
[email protected]We aim to respond within 24 hours.

Privacy Policy

Last updated June 16, 2026This Privacy Notice for Axiom ("we", "us", or "our") describes how and why we might access, collect, store, use, and/or share ("process") your personal information when you use our services ("Services"), including when you:- Download and use our mobile application (Axiom), or any other application of ours that links to this Privacy Notice
- Axiom is a daily self-reflection app built for men who want to understand themselves better. The core mechanic is simple: one AI-generated question per day that gets progressively deeper based on the user's previous answers. After every 30 entries, the user receives a spider graph showing their recurring psychological themes and a personal letter written by the AI summarising what it has learned about them.
- Engage with us in other related ways, including any marketing or eventsQuestions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at [email protected].---SUMMARY OF KEY POINTSThis summary provides key points from our Privacy Notice, but you can find out more details about any of these topics by using the table of contents below to find the section you are looking for.What personal information do we process? When you visit, use, or navigate our Services, We process limited personal information including anonymous usage analytics, an anonymous device identifier for subscription management, and journal entry content and the onboarding responses you provide (age range, life stage, your reasons for using Axiom, and your written answer to the opening question), which are sent to Anthropic's Claude API to generate your personalised daily questions. We do not collect your name, email address, location, or any information that identifies you personally.Do we process any sensitive personal information?
The only sensitive information we process is journal entry content — your written responses to daily reflection questions. This content is stored locally on your device only and is sent to Anthropic's Claude API to generate your next question. It is never stored on our servers, and Anthropic deletes it from its systems within 30 days. See section 2 for full details.Do we collect any information from third parties? We do not collect any information from third parties.How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent. We process your information only when we have a valid legal reason to do so.In what situations and with which parties do we share personal information? We may share information in specific situations and with specific third parties.How do we keep your information safe? We have adequate organisational and technical processes and procedures in place to protect your personal information. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorised third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information.What are your rights? Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information.How do you exercise your rights? The easiest way to exercise your rights is by submitting a data subject access request, or by contacting us. We will consider and act upon any request in accordance with applicable data protection laws.Want to learn more about what we do with any information we collect? Review the Privacy Notice in full below.---TABLE OF CONTENTS1. WHAT INFORMATION DO WE COLLECT?
2. YOUR REFLECTIONS STAY YOURS
3. HOW DO WE PROCESS YOUR INFORMATION?
4. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR PERSONAL INFORMATION?
5. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
6. DO WE OFFER ARTIFICIAL INTELLIGENCE-BASED PRODUCTS?
7. HOW LONG DO WE KEEP YOUR INFORMATION?
8. HOW DO WE KEEP YOUR INFORMATION SAFE?
9. DO WE COLLECT INFORMATION FROM MINORS?
10. WHAT ARE YOUR PRIVACY RIGHTS?
11. DO WE MAKE UPDATES TO THIS NOTICE?
12. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
13. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?---1. WHAT INFORMATION DO WE COLLECT?Personal information you disclose to usIn Short: We collect personal information that you provide to us.We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.Personal Information Provided by You. The personal information that we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use. The personal information we collect may include the following:- journal entry contentJournal entry content is stored exclusively on the user's device and is never retained on our servers. It is processed by Anthropic's Claude API solely to generate the user's next personalised question. Anthropic processes this content under its commercial API terms: it is never used to train AI models and is automatically deleted from Anthropic's systems within 30 days. Content that Anthropic's automated systems flag as violating its usage policy may be retained by Anthropic for longer, in line with those terms.Payment Data. Axiom offers in-app subscriptions processed entirely through Apple App Store and Google Play Store. We do not collect, process, or store your payment card details, bank information, or any financial data. All payment transactions are handled directly by Apple or Google through their secure billing systems. Subscription status is managed by RevenueCat, which receives confirmation of successful payments from Apple and Google but does not process or store your card details.For information about how your payment data is handled please refer to:
Apple: https://www.apple.com/legal/privacy
Google: https://policies.google.com/privacy
RevenueCat: https://www.revenuecat.com/privacyApplication Data. If you use our application(s), we also may collect the following information if you choose to provide us with access or permission:- Mobile Device Access. We may request access or permission to certain features from your mobile device, including your mobile device's storage, and other features. If you wish to change our access or permissions, you may do so in your device's settings.
- Mobile Device Data. We collect an anonymous device identifier used solely for subscription management and recovery code functionality. We do not store your IP address, location, hardware model, browser type, or network provider information. As with any internet service, our infrastructure provider processes your device's IP address in order to route requests, but we do not log or retain it.
- Push Notifications. We may request to send you push notifications regarding your account or certain features of the application(s). If you wish to opt out from receiving these types of communications, you may turn them off in your device's settings.This information is primarily needed to maintain the security and operation of our application(s), for troubleshooting, and for our internal analytics and reporting purposes.All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.Information automatically collectedIn Short: We automatically collect limited anonymous usage data when you use our Services.We automatically collect certain anonymous information when you use the Axiom app. This information does not reveal your identity and cannot be used to identify you personally.The information we collect includes:Log and Usage Data. We collect anonymous usage events including app opens, questions answered, and milestone completions for internal analytics purposes. These events are recorded anonymously in Supabase and are not linked to any personally identifiable information.---2. YOUR REFLECTIONS STAY YOURSAxiom is built on a privacy-first principle. Your journal entries — the answers you give to each daily question — are stored exclusively on your device. They are never uploaded to our servers and never accessible to anyone other than you.When your entries are processed by our AI to generate your next question, your reflection text is sent directly to Anthropic's Claude API along with your onboarding responses (age range, life stage, reasons for using Axiom, and your written answer to the opening question) so questions can be appropriate to your circumstances. A response is generated and returned. We never store this content on our servers. Anthropic processes it under its commercial API terms — it is never used to train AI models and is automatically deleted from Anthropic's systems within 30 days (longer only where Anthropic's automated systems flag content as violating its usage policy).Your spider graph and personal letter are generated from your entries and stored locally on your device.We do not see what you write. We do not store what you write. Your reflections are yours alone.---3. HOW DO WE PROCESS YOUR INFORMATION?In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes only with your prior explicit consent.We process your personal information for a variety of reasons, depending on how you interact with our Services, including:- To deliver and facilitate delivery of services to the user. We may process your information to provide you with the requested service.
- To request feedback. We may process your information when necessary to request feedback and to contact you about your use of our Services.
- To protect our Services. We may process your information as part of our efforts to keep our Services safe and secure, including fraud monitoring and prevention.
- To identify usage trends. We may process information about how you use our Services to better understand how they are being used so we can improve them.
- To save or protect an individual's vital interest. We may process your information when necessary to save or protect an individual's vital interest, such as to prevent harm.---4. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR INFORMATION?In Short: We only process your personal information when we believe it is necessary and we have a valid legal reason (i.e. legal basis) to do so under applicable law, like with your consent, to comply with laws, to provide you with services to enter into or fulfil our contractual obligations, to protect your rights, or to fulfil our legitimate business interests.If you are located in the EU or UK, this section applies to you.The General Data Protection Regulation (GDPR) and UK GDPR require us to explain the valid legal bases we rely on in order to process your personal information. As such, we may rely on the following legal bases to process your personal information:- Consent. We may process your information if you have given us permission (i.e. consent) to use your personal information for a specific purpose. You can withdraw your consent at any time.
- Performance of a Contract. We may process your personal information when we believe it is necessary to fulfil our contractual obligations to you, including providing our Services or at your request prior to entering into a contract with you.
- Legitimate Interests. We may process your information when we believe it is reasonably necessary to achieve our legitimate business interests and those interests do not outweigh your interests and fundamental rights and freedoms. For example, we may process your personal information for some of the purposes described in order to:
- Analyse how our Services are used so we can improve them to engage and retain users
- Diagnose problems and/or prevent fraudulent activities
- Understand how our users use our products and services so we can improve user experience
- Legal Obligations. We may process your information where we believe it is necessary for compliance with our legal obligations, such as to cooperate with a law enforcement body or regulatory agency, exercise or defend our legal rights, or disclose your information as evidence in litigation in which we are involved.
- Vital Interests. We may process your information where we believe it is necessary to protect your vital interests or the vital interests of a third party, such as situations involving potential threats to the safety of any person.In legal terms, we are generally the "data controller" under European data protection laws of the personal information described in this Privacy Notice, since we determine the means and/or purposes of the data processing we perform.If you are located in Canada, this section applies to you.We may process your information if you have given us specific permission (i.e. express consent) to use your personal information for a specific purpose, or in situations where your permission can be inferred (i.e. implied consent). You can withdraw your consent at any time.In some exceptional cases, we may be legally permitted under applicable law to process your information without your consent, including, for example:- If collection is clearly in the interests of an individual and consent cannot be obtained in a timely way
- For investigations and fraud detection and prevention
- For business transactions provided certain conditions are met
- If it is contained in a witness statement and the collection is necessary to assess, process, or settle an insurance claim
- For identifying injured, ill, or deceased persons and communicating with next of kin
- If we have reasonable grounds to believe an individual has been, is, or may be victim of financial abuse
- If it is reasonable to expect collection and use with consent would compromise the availability or the accuracy of the information and the collection is reasonable for purposes related to investigating a breach of an agreement or a contravention of the laws of Canada or a province
- If disclosure is required to comply with a subpoena, warrant, court order, or rules of the court relating to the production of records
- If it was produced by an individual in the course of their employment, business, or profession and the collection is consistent with the purposes for which the information was produced
- If the collection is solely for journalistic, artistic, or literary purposes
- If the information is publicly available and is specified by the regulations
- We may disclose de-identified information for approved research or statistics projects, subject to ethics oversight and confidentiality commitments---

5. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?In Short: We may share information in specific situations described in this section and/or with the following third parties.Vendors, Consultants, and Other Third-Party Service Providers. We may share your data with third-party vendors, service providers, contractors, or agents ("third parties") who perform services for us or on our behalf and require access to such information to do that work. We have contracts in place with our third parties, which are designed to help safeguard your personal information. This means that they cannot do anything with your personal information unless we have instructed them to do it. They will also not share your personal information with any organisation apart from us. They also commit to protect the data they hold on our behalf and to retain it for the period we instruct.The third parties we may share personal information with are as follows:- AI Service Providers: Anthropic
- Functionality and infrastructure optimisation: Supabase
- Subscription processing and management: RevenueCatWe also may need to share your personal information in the following situations:- Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.---6. DO WE OFFER ARTIFICIAL INTELLIGENCE-BASED PRODUCTS?In Short: We offer products, features, or tools powered by artificial intelligence, machine learning, or similar technologies.As part of our Services, we offer products, features, or tools powered by artificial intelligence, machine learning, or similar technologies (collectively, "AI Products"). These tools are designed to enhance your experience and provide you with innovative solutions. The terms in this Privacy Notice govern your use of the AI Products within our Services.Axiom uses automated processing to determine when a user has completed 30 entries and should be presented with subscription options. This automated
decision is based solely on entry count and does not involve profiling or any assessment of personal characteristics. Users have the right to contact us at [email protected] if they believe this automated process has been applied incorrectly.Use of AI TechnologiesWe provide the AI Products through third-party service providers ("AI Service Providers"), including Anthropic. As outlined in this Privacy Notice, your reflection content is sent directly to these AI Service Providers to generate your questions and letter. It passes to Anthropic without being stored by us, and is handled by Anthropic under the terms described in sections 1 and 2. You must not use the AI Products in any way that violates the terms or policies of any AI Service Provider.Our AI ProductsOur AI Products are designed for the following functions:-Generating personalised daily reflection questions
-Generating a personal letter and a summary of recurring themes at the end of each 30-day cycleHow We Process Your Data Using AIAll personal information processed using our AI Products is handled in line with our Privacy Notice and our agreement with third parties. This ensures high security and safeguards your personal information throughout the process, giving you peace of mind about your data's safety.---7. HOW LONG DO WE KEEP YOUR INFORMATION?In Short: We keep your information for as long as necessary to fulfil the purposes outlined in this Privacy Notice unless otherwise required by law.We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements).When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.Anonymous user identifiers and subscription status records held in Supabase are retained for the duration of the user's active subscription plus 12 months. Recovery codes are retained until the user requests deletion or for a maximum of 24 months from generation, whichever comes first.To request deletion of your Supabase records at any time please contact [email protected].---8. HOW DO WE KEEP YOUR INFORMATION SAFE?In Short: We aim to protect your personal information through a system of organisational and technical security measures.We have implemented appropriate and reasonable technical and organisational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorised third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.---9. DO WE COLLECT INFORMATION FROM MINORS?In Short: We do not knowingly collect data from or market to children under 18 years of age or the equivalent age as specified by law in your jurisdiction.We do not knowingly collect, solicit data from, or market to children under 18 years of age, nor do we knowingly sell such personal information. By using the Services, you represent that you are at least 18, or that you are the parent or guardian of such a minor and consent to such minor dependent's use of the Services. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 18, please contact us at [email protected].---10. WHAT ARE YOUR PRIVACY RIGHTS?In Short: Depending on your state of residence in the US or in some regions, such as the European Economic Area (EEA), United Kingdom (UK), Switzerland, and Canada, you have rights that allow you greater access to and control over your personal information. You may review, change, or terminate your account at any time, depending on your country, province, or state of residence.In some regions (like the EEA, UK, Switzerland, and Canada), you have certain rights under applicable data protection laws. These may include the right (i) to request access and obtain a copy of your personal information, (ii) to request rectification or erasure; (iii) to restrict the processing of your personal information; (iv) if applicable, to data portability; and (v) not to be subject to automated decision-making. If a decision that produces legal or similarly significant effects is made solely by automated means, we will inform you, explain the main factors, and offer a simple way to request human review. In certain circumstances, you may also have the right to object to the processing of your personal information. You can make such a request by contacting us using the contact details provided in section 12 below.We will consider and act upon any request in accordance with applicable data protection laws.If you are located in the EEA or UK and you believe we are unlawfully processing your personal information, you also have the right to complain to your Member State data protection authority or UK data protection authority.If you are located in Switzerland, you may contact the Federal Data Protection and Information Commissioner.Withdrawing your consent: If we are relying on your consent to process your personal information, you have the right to withdraw your consent at any time. You can withdraw your consent at any time by contacting us using the contact details provided in section 12 below.However, please note that this will not affect the lawfulness of the processing before its withdrawal, nor will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.If you are located in the United Kingdom and believe we are unlawfully processing your personal information, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):
Website: https://ico.org.uk
Phone: 0303 123 1113If you have questions or comments about your privacy rights, you may email us at [email protected].---11. DO WE MAKE UPDATES TO THIS NOTICE?In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.We may update this Privacy Notice from time to time. The updated version will be indicated by an updated "Revised" date at the top of this Privacy Notice. If we make material changes to this Privacy Notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this Privacy Notice frequently to be informed of how we are protecting your information.---12. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?If you have questions or comments about this notice, you may email us at [email protected].If you are a resident in the United Kingdom, we are the "data controller" of your personal information. We have appointed Kimalie Bennett to be our representative in the UK. You can contact them directly regarding our processing of your information, by email at [email protected].---13. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?Based on the applicable laws of your country of residence, you may have the right to request access to the personal information we collect from you, details about how we have processed it, correct inaccuracies, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information. These rights may be limited in some circumstances by applicable law. To request to review, update, or delete your personal information, please contact us at [email protected].